The Communication Arts Program at Kentucky Wesleyan College is an integrated program with courses in mass media, advertising, public relations and general communication studies. Students who major in Communication Arts can earn a Bachelor of Science (BS) or Bachelor of Arts (BA) degree with an emphasis in Public Relations/Advertising or Media Studies. Students can also pursue a minor in Communication Arts.
Public Relations/Advertising Emphasis
Prepares students for careers in the public relations and advertising industries. Students take courses involving media writing, campaign design, graphic design, social media and internet marketing.
Media Studies Emphasis
Designed for students who are interested in a career in the mass and digital media industry. Students take courses in media production, audience research and analysis, media theory and media management.
Facilities
WKWC-FM, 90.3, is a 5,000-watt radio station serving Daviess and surrounding counties 24 hours a day with a variety of programming that appeals to the community as well as college students. The station’s diversified music format includes acoustic, rock, album rock, and Americana. WKWC prides itself in providing the community with local news, sports, and specialty programs throughout the week and with giving students an opportunity to gain valuable on-air and behind the scenes experience. “KWC 90.3FM- Panther Radio” is a member of the Kentucky Broadcasters Association, and its mission statement is to provide a viable radio station for the community while educating students who could become future professional broadcasters.
The Panogram, Wesleyan’s online student newspaper, is a student organization funded in part by the Student Government Association and is open to all Kentucky Wesleyan students. It provides one of the main training grounds on campus for Communication Arts students to gain experience in media writing. For any questions, please contact our Communication Arts faculty.
Learning Outcomes
- Students will demonstrate creativity and proper writing/speaking skills for communication professions.
- Students will understand the media environment and its impact on culture, society, and business.
- Students will identify and demonstrate effective research strategies (theoretical and practical) used in communication professions.
- Students will identify and discuss theoretical concepts used in communication professions.
Bachelor of Arts Degree
46 Semester Credit Hours
Core Requirements
- CART 100 – Mass Communications and Society (3)
- CART 140 – Interpersonal Communication (3)
OR
- CART 141 – Basic Public Speaking (3)
- CART 300 – Communications Theory (3)
- CART 405 – Communications Research Methods (3)
- CART 425 – Media Law & Ethics (3)
- CART 499 – Senior Seminar (3)
Must take four hours of Practicum or Internship (4)
Supporting Requirements
Must complete intermediate proficiency in a foreign language, either by completing six hours of foreign language or through receiving CLEP test credit.
Emphasis Requirements
Must complete one of the following emphases: Advertising and Public Relations or Media Studies
Advertising and Public Relations
- ART 211 – Graphic Design II (3)
- CART 105 – Introduction to Media Writing (3)
- CART 203 – Introduction to Advertising (3)
- CART 204 – Introduction to Public Relations (3)
- CART 310 – Campaigns and Problems (3)
Must take three (3) hours of electives from CART or THEA.
Media Studies
- CART 105 – Introduction to Media Writing (3)
- CART 311 – Organization Communications (3)
- CART 312 – Media Management (3)
Must take two (2) of the following:
- CART 203 – Introduction to Advertising (3)
- CART 207 – Audio Production (3)
- CART 314 – Desktop Video (3)
Must take three (3) hours of electives from CART or THEA.
Bachelor of Science Degree
46 Semester Credit Hours
Core Requirements
- CART 100 – Mass Communications and Society (3)
- CART 140 or CART 141– Interpersonal Communication OR Basic Public Speaking (3)
- CART 300 – Communications Theory (3)
- CART 405 – Communications Research Methods (3)
- CART 425 – Media Law & Ethics (3)
- CART 499 – Senior Seminar (3)
Must take four hours of Practicum or Internship (4)
Emphasis Requirements
Must complete one of the following emphases: Advertising and Public Relations or Media Studies
Advertising and Public Relations
- ART 211 – Graphic Design II (3)
- CART 105 – Introduction to Media Writing (3)
- CART 203 – Introduction to Advertising (3)
- CART 204 – Introduction to Public Relations (3)
- CART 310 – Campaigns and Problems (3)
Must take three (3) hours of electives from CART or THEA.
Media Studies
- CART 105 – Introduction to Media Writing (3)
- CART 311 – Organization Communications (3)
- CART 312 – Media Management (3)
Must take two (2) of the following:
- CART 203 – Introduction to Advertising (3)
- CART 207 – Audio Production (3)
- CART 314 – Desktop Video (3)
Must take three (3) hours of electives from CART or THEA.
Sample Four-Year Plan for B.A./B.S. in Communication Arts – Advertising & PR Emphasis
| Fall Semester I | Hrs. | Spring Semester I | Hrs. |
|---|---|---|---|
| CART 100 | 3 | CL 101 | 1 |
| CART 141 or 140/CART 203 | 3 | ENGL 112 | 3 |
| ENGL 111 | 3 | CART 204 | 3 |
| General Education Course-HIST | 3 | General Education Course-Aesthetics | 3 |
| General Education Course-REL | 3 | General Education Course-Social Science I | 3 |
| KW 101 | 0 | General Education Course-Math | 3 |
| Semester Hours | 15 | Semester Hours | 16 |
| Fall Semester II | Hrs. | Spring Semester II | Hrs. |
| CART 141 or 140/CART 203 | 3 | General Education Course-Natural Science | 3 |
| CART Elective | 3 | CART Practicum | 1 |
| CART Practicum | 1 | Elective/ML 102 | 3 |
| General Education Course-Social Science II | 3 | CART 310 | 3 |
| General Ed Humanities/ML 101 | 3 | ART 211/CART Elective | 3 |
| General Education Course-Natural Science | 4 | Elective | 3 |
| Semester Hours | 17 | Semester Hours | 16 |
| Fall Semester III | Hrs. | Spring Semester III | Hrs. |
| CART 300 | 3 | CART 425 | 3 |
| CART Elective | 3 | CART 105 | 3 |
| Elective/CART 311 | 3 | Elective | 3 |
| CART Practicum | 2 | Elective/CART 312 | 3 |
| Elective | 3 | Elective/CART Elective | 3 |
| Semester Hours | 14 | Semester Hours | 15 |
| Fall Semester IV | Hrs. | Spring Semester IV | Hrs. |
| CART 405 (Offered every other fall) | 3 | CART 499 | 3 |
| Elective | 3 | Elective | 3 |
| Elective | 3 | Elective | 3 |
| Elective | 3 | Elective | 3 |
| Elective | 3 | Semester Hours | 12 |
| Semester Hours | 15 | Total Program Hours | 120 |
*At least one course taken above must be multi-cultural or a separate multi-cultural course is required.
Sample Four-Year Plan for B.A/B.S. Communication Arts – Media Studies
| First Year | |||
|---|---|---|---|
| Fall Semester I | Hrs. | Spring Semester I | Hrs. |
| CART 100 | 3 | CL 101 | 1 |
| CART 141 or 140 | 3 | ENGL 112 | 3 |
| ENGL 111 | 3 | CART 207 | 3 |
| General Education Course-HIST | 3 | General Education Course-Aesthetics | 3 |
| General Education Course-REL | 3 | General Education Course-Social Science I | 3 |
| KW 101 | 0 | General Education Course-Math | 3 |
| Semester Hours | 15 | Semester Hours | 16 |
| Second Year | |||
| Fall Semester II | Hrs. | Spring Semester II | Hrs. |
| CART Elective | 3 | General Education Course-Natural Science | 3 |
| CART Elective | 3 | CART Practicum | 1 |
| CART Practicum | 1 | Elective/ML 102 | 3 |
| General Education Course-Social Science II | 3 | CART 310 | 3 |
| General Ed Humanities | 3 | ART 211/CART Elective | 3 |
| General Education Course-Natural Science | 4 | Elective | 3 |
| Semester Hours | 17 | Semester Hours | 16 |
| Third Year | |||
| Fall Semester III | Hrs. | Spring Semester III | Hrs. |
| CART 300 | 3 | CART 425 | 3 |
| CART Elective | 3 | CART Elective | 3 |
| Elective/CART 311 | 3 | Elective | 3 |
| CART Practicum | 2 | Elective/CART 312 | 3 |
| Elective | 3 | CART 105 | 3 |
| Semester Hours | 14 | Semester Hours | 15 |
| Fourth Year | |||
| Fall Semester IV | Hrs. | Spring Semester IV | Hrs. |
| CART 314 | 3 | CART 499 | 3 |
| CART 405 (Offered every other fall) | 3 | Elective | 3 |
| Elective | 3 | Elective | 3 |
| Elective | 3 | Elective | 3 |
| Elective | 3 | Semester Hours | 12 |
| Semester Hours | 15 | Total Program Hours | 120 |
*At least one course taken above must be multi-cultural or a separate multi-cultural course is required.
Communication Arts Minor
21 Semester Credit Hours
Requirements for Communication Arts Minor
Must take 12 hours from the following:
- CART 100 – Mass Communications and Society (3)
- CART 140 – Interpersonal Communication (3)
- CART 141 – Basic Public Speaking (3)
- CART 300 – Communications Theory (3)
- CART 405 – Communications Research Methods (3)
- CART 499 – Senior Seminar (3)
Must take nine (9) hours from any one emphasis:
Advertising and Public Relations Emphasis
- ART 211 – Graphic Design II (3)
- CART 105 – Introduction to Media Writing (3)
- CART 203 – Introduction to Advertising (3)
- CART 204 – Introduction to Public Relations (3)
- CART 310 – Campaigns and Problems (3)
Media Studies Emphasis
- CART 105 – Introduction to Media Writing (3)
- CART 203 – Introduction to Advertising (3)
- CART 207 – Audio Production (3)
- CART 311 – Organization Communications (3)
- CART 312 – Media Management (3)
- CART 314 – Desktop Video (3)