40 Semester Credit Hours
This major prepares students to become strategic communicators in the fields of marketing and advocacy. You will learn to decode human behavior through target audience research and navigate the crucial shift from traditional platforms to digital and social media. Our program emphasizes the practical skills required by today’s firms while challenging you to consider the ethical impact of your message in an interconnected society.
| Course Number | Course Name | Semester Credit Hours |
| COMM 100 | Mass Communication and Society | 4 |
| COMM 110 | Introduction to Media Production | 4 |
| PRA 200 | Introduction to Public Relations and Advertising | 4 |
| PRA 220 | Crisis Communication | 4 |
| PRA 230 | Advertising Design | 4 |
| PRA 310 | Campaigns | 4 |
| PRA 311 | Organizational Communication | 4 |
| PRA 315 | Media Planning | 4 |
| PRA 415 | Social Media & Digital Marketing | 4 |
| COMM 490 | Capstone | 4 |
Sample Four-Year Plan for B.A. in Public Relations/Advertising
| First Year | |
| Fall Semester CART 100 General Education General Education 12 Hours | Spring Semester COMM 110 General Education General Education Elective 16 Hours |
| Second Year | |
| Fall Semester PRA 200 General Education General Education Elective 16 Hours | Spring Semester PRA 220/PRA 230 PRA 310/PRA 311 General Education Elective 16 Hours |
| Third Year | |
| Fall Semester PRA 315/PRA 415 General Education General Education Elective 16 Hours | Spring Semester PRA 220/PRA 230 PRA 310/PRA 311 General Education Elective 16 Hours |
| Fourth Year | |
| Fall Semester PRA 315/PRA 415 Elective Elective Elective 16 Hours | Spring Semester COMM 490 Elective Elective 12 Hours |
Public Relations/Advertising Minor
| Course Number | Course Name | Semester Credit Hours |
| COMM 100 | Mass Communication and Society | 4 |
| PRA 200 | Introduction to Public Relations and Advertising | 4 |
| PRA 230 | Advertising Design | 4 |
| PRA 310 | Campaigns | 4 |
| PRA 415 | Social Media & Digital Marketing | 4 |